Circle Cross Rodeo’s motto is “Rodeo… With A Purpose!”  Our “purpose” begins and ends with honoring God in everything that we do as a individuals and as a rodeo company. We begin by producing professional quality rodeo events with some of the most qualified rodeo contestants and best rodeo stock available. These events provide us with the opportunity to reach out to contestants, rodeo personnel, and rodeo fans with our purpose. And we follow that with providing these individuals opportunities to serve others through various programs. 

Circle Cross Rodeo was started with two primary objectives:

To reach out to the local rodeo community
Circle Cross Rodeo exists to serve rodeo contestants, producers, stock contractors, rodeo personnel, rodeo fans and all other rodeo related identities in the rodeo world. We consider all of these folks vital in our efforts to achieve our purpose inside and outside of the rodeo arena.

To give those who choose an opportunity to “rodeo with a purpose”
Anyone who joins Circle Cross Rodeo will be given the opportunity, if they choose, to serve others. Whether it is to just smile and say hello to a group of kids at a rodeo, to work on mission projects outside the rodeo arena, or visit with kids at a Children's Hospital,  the goal is to provide a variety of opportunities for those in the rodeo community to serve others through the "It's Not About Me" program.